Big Data & Analytics

Accessing real time data for producing actionable strategies sits at the core of any digital transformation.

TSE can analyze your current Big Data capabilities, revolving around current indicators monitored, IT/Business Processes, infrastructure, IT Architecture.

TSE can design a roadmap driving your current Business and IT architectures from their current status to where it should be in accordance to the Business Strategy and IT Strategy

How TSE can help

KPIs

Identification of the optimal set of indicators & relevant analytics as per country & industry best practices for the B2C and/or B2B segments

  • Commercial KPIs (Marketing & Sales)
  • Business tracking matric
  • Sales analytics (per channel)

Short term goals

Identification of short term goals:

  • Produce data quality analysis determining:
  • What data is available, it’s granularity and suitability for purpose
  • Viability of data currently produced by direct / indirect sales, correction and suggest modification of interfaces
  • Perform a full audit of the IT landscape and identification of analysis can be performed with the resources available.
  • Short term deployment of the maximum set of indicators and analytics with the available tools & platforms.
  • Creation of a small, interim tiger team for quick reaction on the initial analysis of the first set of KPI monitored to ensure the achievement of quick wins.

Long term goals

Execution against long terms goals

  • Scope and execution of a project filling any gap for any platform used in any part of the organization (IT, Marketing, Finance, Etc) preventing the monitoring of the full set of KPIs, deemed to be appropriate for the organization.
  • Set up of a Business intelligence / Big data department which will perform continuous improvement upon processes, data quality, identification of new KPI to be monitored and identification of new patterns of information.
  • Creation of the governance structure, regulating the coordination of all relevant company bodies, for ensuring that information collected, pattern established and lesson learned by the analysis of the monitored KPIs are acted upon to improve the company profitability and/or the quality of the customer journey.

The approach follows the process below

Step 1

Identification

Identification of rlevant KPIs
Identification of relevant commercial KPIs

Identification of relevant business tracking metrics

Identification of relevant analytics

Identification of Campaign

Reco for the optimal set of indicators and business analytics

Step 2

Alignment

Review and validate with management and optimal scope of indicators & analytics to be deployed

Identification of all impacted internal parties

Identification of all business owners

Definition of the needed reporting lines

Step 3

Audit

Review of all data capture capabilities (IT limitation)

Review of all data storage capacities

Review of all analytics tools available

Complete gap analysis in the optima launch perspective

Identification & analysis of any suitable freeware

Step 4

Short-term deployment

Launch Critical Deployment

Technical deployment (i.e data collection, storage, etc)

Commercial deployment (i.e. dashboard, analytics, etc)

Documentation of processes & procedures

Training current staff

Step 5

Mid to long-term Startegy

Strategy Forward

Company technical requirements

Company financial impacts

Processes and Headcounts

JDs and GTMs